Even today in October 2025, the health technology landscape is one where B2B and AI in enterprise is the new battleground. But is that the cure to the ailing healthcare system. At 25BIO we believe that the defining force in healthcare will not be enterprise systems; it will be consumer-centric healthtech. Healthcare is human and we want to build a world where we can control our health and are not dependent on intermediaries except for management of acute care. The future of health is an AI-powered, hyper-personalized health companion living as a seamless digital layer over our life.

Shifting Tectonic Plates

The Tailwind: The Digitally Native Consumer

The current model of healthcare is reactive. You feel sick, you go to the doctor. Contrast this with how we do our banking, shopping, communicating – seamlessly on our phones. The current generation of digitally native individuals who have not had to experience the current fragmented and broken healthcare system because they are young and in good health expect their healthcare as another system that is digitized and optimized, just like their finances or shopping. This is the single biggest tailwind for health as a consumer good.

The Opportunity: Incumbent Psychology Of ‘Delay The Inevitable‘

Health systems across the world are clunky, siloed, and lack incentives to innovate. Designed for reporting, billing and administration they create friction and frustration. The consumer-tech mindset, focused on frictionless user experience and immediate value, is a stark contrast. Enterprise systems in the US are relying on acceptance of the status quo and regulatory capture as defensive moats while in Europe national healthcare budgets are under tremendous strain.

The Data Advantage

We will increasingly move to a world where can own our personal longitudinal health data and with the help of AI can meaningfully interpret it. Enterprise systems with their sporadic data points will simply not be able to compete with such high-fidelity data. A consumer product can integrate a user’s stats with a single tap. This agility, user-centricity and lack of innovation by the incumbents will allow consumer platforms to outmaneuver their institutional counterparts.

The Winning Formula For Consumer Healthtech

The companies that will dominate won’t just be tracking sleep or blood glucose. They will be built on sensitive noninvasive tech leveraging AI for personalized insights into various metabolic and systemic markers of health such as stress hormones, inflammation, blood glucose, heart health, organ aging.

Health at Scale

A personal health AI, synthesizing real-time data, and if needed stated goals to provide hyper-personalized recommendations. The same way we can choose future AI assistants to do everything by giving them access to our calendars, emails, travel preferences and book meetings and travel for us to only allowing them to do parts of it, we will be able to choose health AI apps to simply monitor and track to fully personalized recommendations.

Trust as the Ultimate Currency

The most intimate data is health data. The winners will be companies that build their entire brand on a foundation of radical transparency, security, and user alignment. They will operate on the principle that the user, not the company, owns the data. Their business models will be clear—subscriptions or value-added services, not selling data to third parties. In a world of data breaches, the brands that are seen as incorruptible guardians of personal health information will earn the unwavering loyalty of their users.

The Road Ahead

The transition from an enterprise-dominated to a consumer-led health paradigm is slowly in motion. The next decade will see more technologies emerge and the titans of the future will be the companies that recognize that the most powerful force in healthcare is not a hospital system or an insurance provider, but the individual who is empowered, for the first time in history, to take true ownership of their own health. Health will be personalized, democratized, same as every other part of our daily lives.

Author: Swati

Image: AI generated